Follow the adventures of PSU students in India

Lessons Learned: Consulting in India

Consulting has long been a profession that has interested me. I am attracted to the diversity of projects and exposure t to different organizational settings it offers and as a consultant I would not be charged with the responsibility of implementing, just kindly crafting recommendations, courses to follow and insights.

Needless to say, I was overjoyed to get actual experience in an area I have a professional interest in. I was assigned to work with the LSN Foundation in Hyderabad, India. LSN Foundation is a non-profit organization that seeks to meet the unmet needs of the vulnerable with compassion and courage. My group was charged with the responsibility of working on a project surrounding their Abilities Fair. The objective of the Abilities Fair is to link suitable individuals with disabilities with job opportunities in the corporate sector and organize and display products made by people with disabilities. My group was to look at this micro-enterprise piece of the Abilities Fair and offer recommendations on how the micro-enterprises, Self Help Groups (SHGs), and individuals with disabilities that sell at the Fair can increase quality control and ultimately become successful at selling their product at the Fair and elsewhere.

In such a short time frame, with little access to LSN clients, this task proved to be quite difficult. As in any group environment, communication lines tend to get crossed and messages can be confused and/or misunderstood. This phenomenon is obviously more likely to occur when working in a foreign country. Whether you were told that you are going to an isolated leper colony and ended up somewhere else, or realizing on your first day of your assignment that your supervisor will not be out of town, it can get confusing, frustrating and difficult to set an agenda with so many unknown variables.

The rewarding aspect of this experience for me was realizing that consulting is more than meets the eye. I learned that in order to be successful in this type of work there are a multitude of soft skills that need to be fine tuned, such as: patience, understanding, and interviewing techniques in order to solicit the right kind information. It was also a lesson in leadership for me and I became aware of how differently I work when I am in an international environment. Even though my first experience with consulting was somewhat daunting, it didn't scare me aware! I am excited to put my new found experience to work.

Brian, Tia and Deanna reviewing product
sample of product made by children with disabilities

Reflections on Consulting for CARE Rural Health Mission

Over the few days in Hyderabad and Bhimavaram, India that our health care consulting team of three learned about the CARE Rural Health Mission (CRHM), I have become quite excited about CRHM's work, its goals and aspirations, and the staff's shared value of "doing good."

I enjoyed spending time with CRHM's Head, Girish Babu, who has such extensive first-hand knowledge of what it takes to set up a rural health care system, as he had done so for Nigeria prior to working with CRHM. I am amazed at the amount of work he takes on in his position - such a busy, busy man. Yet, in his busy days, he found hours and hours on end to spend with our consulting team, patiently answering questions and providing the detailed information we requested of him. There are no simple answers to our questions. What CRHM is doing for rural health in Indian villages is quite complex.

I am honored to have this opportunity to work with the organization with two very competent team members who bring a variety of excellent skills and knowledge to our consulting project. Katie brings to the team knowledge of the nonprofit sector in healthcare and her educational background from her MBA in Healthcare Management studies. We can always count on Mai Lon, an MBA student who is excellent in her systematic way of analyzing and problem solving to ask the tough questions. And I bring relevant healthcare experience as a nurse and overseas medical volunteer, as well as the knowledge I gained from my Master in International Management studies. I like the way that all three of us work in different ways, yet we fill in the "gaps" for each other and cover all our bases as a team.

Takeaways regarding the India consulting experience thus far...

1) Prioritize, prioritize, prioritize. Our team realized that we needed to maximize on our time in India before we left the country. That meant that on consulting day two in Hyderabad, we wanted to make sure we fit in a visit to a CARE hospital and that we spent a day in rural India interviewing as many people as we could about health care services and CRHM's services in particular. On such short notice, Girish was able to arrange a half-day visit to three villages for our team on our third and final consulting day.

2) Working out in the field is spontaneous. Sometimes you just have to go with it. No matter how many people around you might speak English in India, there are many things that still will not be explained. Our team was assured that we could visit at least two villages to do some field research on our final consulting day in Hyderabad. We were assured that a car would be provided. Did we know that we would end up sharing that small five-seater car with two additional people for most of the day? No. But it only made sense that we would give a CARE clinic doctor and nurse a ride around to the different clinics since we were also headed there to interview their patients. It just so happened that this doctor was more than happy to have us sit with her while she saw patients and she helped to facilitate the interviews since she spoke English.

3) Ask the questions that give you the most bang for your buck. Sure, it is nice to have all of your interview questions answered by each interviewee, but when you are out in the field in rural India, the likelihood of getting a private conference room and all the time that you want with each participant is slim to none. So be flexible and pick out the most important and relevant questions to ask of each interviewee. Make sure that each question is pertains to the participant. For example, questions regarding micro-insurance coverage for a family of four (two adults and two children) clearly does not make sense to ask it of an elderly couple whose children are grown and do not live with them.

4) Give the client what they want when you can, but also know that you are here to give the client what they need. Sometimes the client may be too caught up in the daily grind of the organization to be able to see clearly the big picture. They may have extensive knowledge of the day-to-day business but may lose sight of prioritizing in order to maintain funding necessary to sustain operations or best practices for moving forward. If you are a consulting in a country that is not your home base, be aware of cultural differences (related to business practices in particular) but do not be afraid to introduce best practices from your own or other countries around the world.

I would like to extend much gratitude toward the CRHM team for valuing our health care team's consulting input and for being such active and willing participants in this consulting project. It is so nice and refreshing to work with equally enthusiastic professionals on this mission to provide greater access to affordable healthcare to those who otherwise might not have access. Again, I am so honored to be involved in growing such an amazing vision and I look forward to the year 2012 with the CARE Rural Health Mission.

CRHM Team and our health care consulting team
The largest Care Hospital in Hyderabad, India
Interviewing Prasad, Head of Care Hospital's Telemedicine Department
One of CRHM's rural village clinics
Conducting clinic interviews
CRHM's patients waiting to see the doctor
Approaching another CRHM village clinic
In front of a CRHM village clinic
Conducting more patient interviews
Lunch break with the Care rural clinic staff
Presenting initial findings and scope of work to clients
Presentation audience - a mix of clients, graduate students and professors

OK, I'll do Healthcare

The consultancy project that I was on was for the CARE Rural Healthcare Mission (CRHM). My team members Ali and Katie both have health care experience, I do not. But with our leaders thinking I'm good with systems, I supposed they had their reasons and I was happy to do it. My earlier surveys had been on health care and drinking water, and made for good background for this project. Some of our survey questions had been:
- Do you go to the doctor when you are not sick?
- Do you think medical care is affordable?
- What do you see as the biggest health problem of the village?
- Do you always have water facilities at your house?
- Where do you get your drinking water?
- What is your household income?

Our last day in the villages around Bhimavaram we started our project while other groups looked at water and virtual services. We were able to interview a Village Coordinator (VCO), a medically trained woman who staffs the local hospital to provide tests and medications for chronic care as well as basic primary care. She maintains close contact with a doctor who also visits the clinic for several hours each week. They can also use a cell phone or the virtual services camera and television located nearby to communicate in real time with a remote specialist if necessary. One of my early word confusions involved “hospital”. On the village level, it seems that any medical facility is called a hospital. We would probably call it a clinic, as it had no overnight beds or staff and no complex procedures were performed there. It just felt odd to me to refer to the “hospital” and not mean a big hospital in the city. Or actually “town” as Bhimavaram was called.

Once back in Hyderabad we met with Garish Babu, head of the CARE Rural Health Care Project. He had already sent us an informative power point, and went over questions we had as well as provided us with more data. We toured the Hyderabad CARE hospital, and saw the other end of the virtual services system. The head of the telemedicine department told us that 60 – 65% of the patients don’t have to travel to cities because of the technology.

Our third day of the consultancy we once again visited villages, our last chance before leaving India. Internet research can be done from anywhere (with a high-speed internet connection) but the primary research of talking with villagers could only be done while in India. On a side note, I was impressed with our internet access while we were in India. Especially the wireless access in our Hyderabad hotel, the Athithi Inn. I found myself sitting in the dark in my room one day, with just the light from my netbook’s screen for illumination (the window looked on the neighboring building, just a few feet away). When the front desk called to say that the electricity would return in an hour, it occurred to me that the internet still worked. I saw that again a few days later in a rural call center. The lights went out, but the computers stayed on. I also noticed a room full of car batteries wired together, what I suspect was responsible for the continuous computer power.

Anyway, on our last village research excursion we asked questions like:
- What time is it easiest for you to go to the doctor?
- How do you currently get your health information?
- How do you prefer to learn about health issues?
- Would you be interested in a program were you pay in at the beginning of the year, then if you or your family got sick or hurt you could see the doctor for free for a whole year?

We’d learned by this time that village people don’t go to the doctor for regular checkups, many times before we had heard “Why would I go to the doctor if I’m not sick?” This was research into specific areas of our consultancy project. Finally we put together a presentation for our client, given on my last day in India.

Still to come is the secondary research (thank you internet), number crunching, and final report preparation. I just hope it will be of some use to Garish and the CRHM.

Village Hospital Sign, CARE and Byrraju Foundations
Patient and Doctor at Deval Yamjal Village Hospital

Awakening

On December 23, I spent my morning at the hotel restaurant by myself. None of my classmates were there, and a few customers were reading papers and sipping on something to please their fancy. The room was filled with sun light and very quiet. I observed all the workers doing their daily chores such as sweeping the floor, serving tea and coffee, and wiping the bar counter. They must have been doing these chores for many years. It appeared as some kind of ritual. I thought about my morning rituals in the US: drinking coffee, stuffing my face with some fruits, and driving to work for forty minutes while listening to OPB radio. In the silence, I wondered if I would be able to go back to my rituals in the US without questioning my choice after what I saw in the last two weeks.

Consultancy Assignment, Final Thoughts

Our whole last week in Hyderabad has been focused on consultancy assignments with local NGOs working on a variety of issues – and helping them to craft a plan that involves social enterprise. I was placed in a group of five students assigned to the LSN Foundation – who work with different disenfranchised groups – homeless, disabled, elderly and street children in many, many different ways. We were asked to focus on the PWD (persons with disabilities) portion of their work – and assess the effectiveness of their job placement and training programs, as well as their annual event the Abilities Mela – which is used as a platform to connect people with disabilities to different industries and services provided by the different organizations serving this community. There were two of us, myself and Brian, tasked to this endeavor, with the other three working on micro-entrepreneurship with the disabled, and product development opportunities.

This was quite the experience. Having come from working in a successful training program working with a disadvantaged population, I felt like I would be coming into something I was somewhat familiar with, and could provide educated suggestions. Brian and I came up with a fairly extensive set of recommendations for their employment and training strategies after interviewing successfully placed candidates, those that were still unsuccessful and a wide range of training institutions and corporations involved in hiring PWD’s. One of the suggestions we had to make was dropping their entire training program altogether – which I knew was the right way to go for the organization. Although I was originally excited to help them formalize their training program process, I knew that from my experience and what LSN’s perceived goals were regarding this population that the ability and capacity to create a robust training program and adequately serve the needs of the wide range of PWD’s they work with was not present.

Before we left, we gave a presentation on our work thus far to our class, and representatives from all the organizations that different groups worked with. We had some hard hitting recommendations, but unfortunately, only the consultant who we worked with attended – there were no actual LSN staff present. It will be an interesting process once we are back in the US to see how much interaction we are able to encourage so that we can come up with something that is actually beneficial to them, and not just an exercise for us. The learning process is a part of why we are doing this, but it would be hard for me to finish our report knowing that it wouldn’t be used. That would just be very disheartening. I came on this trip because I hoped that the deliverables we created would actually go towards making some positive change. I have high hopes that we will develop some really tangible and exciting opportunities for the Foundation, so I look forward to hearing feedback if that chance arises.

Overall this experience has been amazing – it was hard and tiring and frustrating, but I feel like I am coming out of it with a new set of skills – both personally and professionally, a new perspective on the work of both NGO’s and business, as well as a commitment to come back to India. The people here are amazing. I have never met such generous, kind, funny and thoughtful individuals. I hope to hold on to that image of this gigantic city teeming with humanity, where you can ask any stranger on the streets for directions and not only will they direct you in the right way, they’ll lead you through the traffic to your destination. Or, the woman living in the slums who walks blocks and blocks to meet you, and then takes you into her home to serve you tea. And the people that graciously took time to answer questions from groups of American students who don’t speak a single word of Telugu, and did so with enthusiasm.

Visiting with Mahindra Foundation and successfully placed clients

Exit Strategies

It started with the chills. All afternoon on our final day in Hyderabad, I felt chills despite the heat of the day. By evening, I felt my throat dry and then the coughing began. They are deep, dry coughs with no feeling of congestion. My body doesn’t ache, despite the exhaustion from the week. So maybe this is me expunging India.

Or maybe I’m just getting sick.

It will surprise no one who knows me that I have certain articles of clothing that I reserve for flying. This morning I dressed for our plane ride and I had the distinct feeling of discomfort. As with every metamorphosis, there is a letting go and a grabbing hold. After two weeks of surrendering to India, I felt a familiar identity reasserting itself, though it felt strange to have on again. What was comfortable felt foreign or inauthentic, reminding me how much more myself I feel when I am traveling.

As the trip neared its close, I began to think about the ways India has changed me. In putting on my travel jacket and travel jeans, buttoning up my travel shirt and packing my bags, I found myself chafing at the familiar—the clearest sign that something new resided there, not to supplant it but to shape something altogether different.

I am grateful to my cohort for the many things I learned from each of you, and I am equally grateful to Kim and Carolyn for your guidance throughout. I am grateful for the many new friends from DNR and ICFAI. I am grateful for sparkly-eyed Kashmiri scarf salesmen, and for cheerful, competent guides like Raju, Banu, Monika, and Neeru.

My intention in coming to India was to bring back with me new tools to carry in my professional and personal life. My bags are heavy with success. (And Kashmiri scarves.)

Kashmiri Salesmen
Group Snap

Consulting: Process?!?

A small subset of PSU Magic Bus India 2011 students arrived bright and early at LSN foundation HQ office, ready to make a difference. As we began our dialogue with the hosting organization, we quickly realized that there was not a scope well-defined, if one could call lack of scope not well-defined, and our team would need to begin unthreading all the tangles lines of intersection that wove into and out of the project to which we were assigned. If we didn't get a handle on this project fast, it had the potential to become a bit unwieldy.

To be fair, we were introduced to the project, through documentation that was received prior to the kick-off meeting with the client. We all briefly perused the documentation and felt the information received was sufficient to understand the foundation from which our work would be built. We would be focusing on a particular component of LSN called Abilities Mela that has focuses on person's with disabilities. Abilities Mela was is an annual event that serves as a platform to bring together NGO's, government, and corporate institutions for the benefit of person's with disabilities (PwD's). During the event PwD's can attend seminars, learn how to make products, get access to information that further promotes opportunities and benefits that are available to their specific target group and network with others that shared common struggles.

During our kick-off meeting, we asked the client for the specific outcomes that were requested so we could begin to understand what deliverables would be due at the completion of the assignment. The client was not prepared to answer this question and it became more and more apparent that the scope and the deliverables would have to be determined by the team. With only two and a half-day to nail down preliminary finding, this put the team in a state of stress. Add to it that the client was not prepared for us to start any work that first day only adds to the uncertainty of success.

We hoped for the best and headed out in search of people that could give more insight into where we might begin with the project and our unanswered questions of how/where improvements could be made. First, we meant with MEPMA, the government arm that is responsible for formulating strategies to implement poverty reduction with the urban poor, to include PwD's. The meeting was informative until the point in time that they insisted we had to meet with their boss and then insisted we come back the next day, since they promised to provide requested documents during the next day’s visit, we were held captive to the meeting. Hmmm, potential schedule conflict to mitigate and we hadn’t even delved into the project yet. Next mission – meet with manager of MESH, a company employing PwD’s in self-help groups that comprise a successful micro-enterprise selling products. The interview was insightful and our team was encouraged to find a successful venture. The interview ended around 6:30 pm and the team headed home for the day. On the way home, we evaluated the agenda for the next two days and quickly realized that if we stuck to the agenda, our objectives for the project would not be met. Time to reformulate our action plan.

Upon arrival at the hosting organization office the next morning, the team was able to talk to the coordinator and communicate the importance of interviewing the target audience. The coordinator understood our needs and removed a few meetings so that we could focus on only those meetings that proved valuable. Due to our tight schedule and the limited value that would be realized, we had to decline the government meeting set the previous day and hope and pray that they would still provide the needed documentation. Instead of visiting with government officials for the day, we headed out to a colony that consisted of a newly formed SHG. This SHG had been borne out of last year’s Abilities Mela. Meeting with these folks was invaluable, even if the LSN consultant skewed the meeting a bit. Our first meeting of the next day was with another NGO that ran a training program aimed at training PwD’s with skills that could be utilized in the workforce. We met some of the students and were able to analyze the products. The final interview in the allocated time was with a member of management from Dr. Reddy Foundation. During the interview, many lessons learned were exposed that can be included in the final report.

We left a bit disappointed that we never had the opportunity to meet with some unsuccessful PwD’s as we know they existed and existed in mass. With limited exposure to the whole truth, it becomes difficult to completely understand the levers in the system. However, even with limited knowledge there are many recommendations that, if implemented, can begin to make a noticeable difference towards improvement.

Synthesis

Have you ever learned something without really realizing it, and then found yourself surprised at the knowledge that appeared, seemingly from nowhere? That is how our final consulting project felt. I spent the first week of this trip busily working away on our daily tasks, head down and oblivious to the ultimate conclusion, so I was startled by just how proficient I had become by the time we began our consulting assignments. After our initial meeting with the client we were able to immediately formulate a clear plan for the steps we needed to take in order to accomplish our goals. Our familiarity with the procedures practiced in our first week in the field allowed us to dive right in and begin researching the social problem. It was exciting to watch the varied skillsets of our team come together and complement one another around a shared understanding of social enterprise. I think we were all energized by the experience and as a result, we were able to conduct an immense amount of field research in a few short days.

This project, along with our mini-consultancies for the Byrraju Foundation, provided an invaluable opportunity to dig into a real project, hands-on, and think critically and creatively about the future direction of the work. After incrementally building upon the process of identifying and finding solutions to social problems, it was a thoroughly satisfying experience to see it all come together. I was very pleased to find that I knew far more than I was aware.

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